Journey Map

I’ve been thinking about distance. I was planning to go forward with my idea about creating an app centered around long-distance relationships, but then I got a new inspiration. I called my parents in Boston a couple days ago, and discovered that my mom has been laid out with the flu and my dad had a bike accident and broke his shoulder and a rib. I’m in New York, busy with work and classes and thesis, and there’s not much I can do to help them out except send something or order something to be delivered to them.

I think that’s a more difficult experience than it needs to be, though. First, there’s the question of┬ádeciding what to get them (should I order flowers for morale? groceries for practical sustenance? a nice meal for delivery?). Then, there’s figuring out where to order from. Thankfully, I know the stores in my parents’ neighborhood, but what if I didn’t? How do I know who delivers and to where without checking each individual site?

For my new idea, I want to create an app that makes this process more seamless. I’ve started by mapping out the journey between a “loved one” (the person who is sick, has an injury, or has undergone some other difficult event), the “user” (the person who wants to send something), and the “vendor” (whichever store or service sends the gift). One charts, the steps, one designates pain points, and the other maps out emotions.



Artboard 1@2x
Step-by-step journey map from Loved One’s injury to Loved One receiving gift



Artboard 1 copy@2x
Journey map with pain points. The largest ones are: 1) not knowing what kind of gift to send, 2) finding a vendor among so many and knowing if they deliver and to where, 3) not always knowing what the status of the delivery is, and 4) the Loved One’s wait time



Artboard 1 copy 2@2x
Journey map with emotions. Red and dark red are bad feelings, and yellow is positive.

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